To avoid inadvertently breaching the ACL, a business should take care to supervise the activities of its agents. When a business uses an agent, it will generally be responsible for the agent’s conduct. Related information: Anti-competitive behaviour Agentsīusinesses often engage advertising agencies, call centres or sales representatives to assist them in selling their goods or services. Related information: Consumers' rights & obligations This guide is also designed to help people who advise businesses, including accountants, lawyers and marketing professionals. This guide is for businesses that supply products or services-including suppliers, manufacturers, importers and service providers. The ACCC has produced this guide to help businesses of all sizes understand their rights and obligations under the ACL. The rights and obligations set out in the ACL are aimed at ensuring businesses operate on a level playing field when selling goods and services to consumers. Good sales practices lead to consumer satisfaction and a more successful business. Businesses need to ensure that their online sales practices comply with the Act. Advertising and selling occurs widely in the online environment, such as through email, social media, apps, online shopping sites, price comparison sites, review platforms and search engines.īusinesses that operate online have the same rights and obligations as those that operate traditional bricks and mortar stores. These practices no longer occur solely through traditional print media, television or a shop front. The ACL is part of the Competition and Consumer Act 2010 (the Act).Īdvertising and selling practices have evolved rapidly. The Australian Consumer Law (ACL) is a national law that aims to protect consumers and ensure fair trading in Australia.
Whether they advertise through television, radio, the internet or print media, they must ensure that their advertising complies with the law. Most Australian businesses use advertising to promote their goods and services. Contact details for the Australian Consumer Law Regulators.Competition and anti-competitive behaviour.What happens if I don't comply with the Australian Consumer Law?.Misleading consumers about their rights.
What happens if the guarantees aren’t complied with?.Unsolicited consumer agreements - door to door sales and telemarketing.
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